The manufacturer of pet cosmetics with the support of the Agency expanded its product line

The line of perfumes is called Groom Galaxy. It includes four fragrances inspired, among other things, by the famous “human” perfumery. They are mainly floral and fruity cosmetics. You will be able to buy them on marketplaces and in grooming salons of the chain.

The company's assortment also includes shampoos and conditioners and other cosmetics for dogs and cats, as well as tools for groomers.

Groom experts develop cosmetics formulas in their own research laboratory, and produce them at the pilot production facility in the Universitetsky Technopark. It was launched in 2023 with the aim of import substitution of brands that have left the Russian market. In addition, Groom, together with Russian universities, develops medical products for the treatment of animals.

The company has plans to build a large pet center in Ekaterinburg in the near future. It will house a dog kennel, a veterinary clinic, a hotel for animals, a grooming salon, an agility platform and a large production facility where 160 tons of animal cosmetics will be produced per month. The amount of investment in the project is estimated at 260 million rubles. The Sverdlovsk Agency for Investment Attraction is helping to realize it. The Development Institute has already selected a site for the construction of the animal center. The Agency and the Export Support Center also help the company to participate in production exhibitions in Russia and abroad and to enter new markets.

Groom is the largest chain of grooming salons in the Euro-Asian region. The brand has more than 180 outlets in Russia, Kazakhstan, Armenia, Saudi Arabia, Azerbaijan, Bahrain and Belarus, several grooming academies and dog clothing production.